Sunday, February 17, 2013

K-pop group ~ Introducing CHI CHI



K-pop groups (that's South Korean groups or bands for those who are not familiar with the term) keep popping up like mushrooms these past few years and it seems like the industry is kind of saturated with them right now. Personally, I find it hard to keep tracks of these new groups. They are too many of them with almost similar style and sound that sometimes they made me confused which is which. So instead of focusing on their sexy outfits and fancy choreography, I would concentrate first on their music to decide which one would I like to know and follow in their journey to superstardom. But of course, unique choreography and dressing style help as well to stand-out from the rest. One of the group that caught my interest is CHI CHI.

Originally a 7-member group, CHI CHI is now consists of Boreum, A-zi, Sui, Semi and Shine. They have an electronic sound to their music which is logical since their group's acronym stands for Creative electronic House Idols. The girl group debut with Jangnanchijima (meaning Don't Play Around in Korean) in 2011. Then they came out with a powerful somewhat ballad song (which is currently still one of my favourite K-pop song) called Longer.

After that in 2012, they came out with Love is Energy, a great pop track with a unique dance move called the hand blender, handcopter or mirrorball. This is also the song that made me first noticed them. They also remake their first single Jangnanchijima for Japanese market called Karakawanaide!! (Jangnanchijima). As of now, I have no news yet about their comeback in 2013. Although they are still considered 'green' in the industry, I think they have a chance to stand-out from the rest of the groups because of their electronic-sound pop music. I hope they will work hard and I pray that they will become successful in their career. All the best CHI CHI!

Click here for Longer MV.
Click here for Love is Energy MV.

Image from CHI CHI Japanese website.

*UPDATE ~ October 2013*

On my new search for the group's possible comeback, I sadly found out that the group had officially disbanded this year. What an awful news! I like the group and I honestly think that they got a lot of potential. But it looks like its not working out for them (or maybe the company who manage them). I wish all the best to the former members of the group and hopefully they will have success in their next venture in life.

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